Recent Blogs Posts

Cognitive dissonance is a primary attention getter.
That's because humans are hard wired to seek understanding.

Here's the official description:

• How Cognitive Dissonance Shapes Marketing Strategies
• The theory of cognitive dissonance: A marketing and management perspective

Here is how I see it:
It is anything that your brain cannot interpret quickly/easily because it defies all your pre-stored, pre-sorted memory bank data.

• It's

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