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View Full Version : Future Marketing / Demographic outreach



Ellsworth
09-25-2024, 09:24 AM
Traditionally the LHBA's class has been marketed toward the DIY homeowner crowd.

That worked really well when it was a more regional organization, due to a consolidation of members within a geo-region.
It allowed for a high degree of direct member to member assistance on home builds from people with various amounts of construction experience.
On a larger scale, with very few members in each state, I've come to realize that model might not be ideal.

A possible new approach is to spend a year or three, primarily marketing the class to individuals who work within the construction trades in various states across the country.
From general contractors to masons, from roofers to concrete workers. If we get a few of each cohort trained, in each state across the country, then there's an increased potential for both volunteer and paid assistance for anyone who needs it. An added bonus is the potential of hearing about reliable subcontractors in specific areas across the country.

Potentially it is the fastest way to build a support network for LHBA log cabin builds across the country.

- An LHBA style home, it can be the fastest, easiest, most affordable path to home ownership.
- Or it can an arduous journey. (What is a mixture of ease and arduousness?)

Every path is unique.

Summary: If the LHBA is going to spend time and money promoting the class in the near future, then perhaps it should be done in a manner that develops a safety net for less experienced members in the more distant future.